SEO Services
Search Strategy
Turn your goals into a roadmap the whole team can rally behind so search becomes a predictable driver of ecommerce growth.
Ecommerce SEO
Make organic search your most reliable revenue channel with sharper targeting, stronger pages and smarter site structure.
AI Search Optimization
Build stronger visibility in AI-driven search by making your brand easier to understand, verify and reference.
Product Discovery
Refine your product data, feeds and catalog structure to make your store more discoverable from search, shopping surfaces and free listings.
Content & Storytelling
Build content that drives discovery, sharpens your story and gives shoppers more reasons to choose your brand.
Technical SEO
Fix the crawl, speed and platform issues that quietly hold back visibility, usability and revenue.
Our Results
Real clients. Real growth. Click any card to explore the full story.
-
+273%
Built targeted SEO pillar pages for key diet types like keto, driving record organic traffic and slashing CAC by capturing high-intent, conversion-ready customers.
FACTOR.HEALTH & WELLNESSTimeline: 6 MONTHS -
+820%
Built a full-funnel SEO rebuild that fixed crawl issues, eliminated cannibalization and launched high-intent pillar content, driving 820% monthly organic search revenue growth in 90 days.
PHOTOBOOTH SUPPLY CO.CONSUMER ELECTRONICSTimeline: 6 MONTHS -
+907%
Migrated Sunrise to Squarespace and rebuilt their local SEO foundation with keyphrase research, schema and conversion tracking, driving 907% organic search session growth in 90 days.
SUNRISE RESTORATIONPROPERTY RESTORATIONTimeline: 3 MONTHS
About Us
Our Story
Ethos Ink is a boutique SEO consulting agency based in San Diego, CA. From traditional search engines like Google to emerging answer engines like ChatGPT, we help high-growth ecommerce brands generate more online sales through search.
Our Approach
Cookie-cutter SEO tactics? Not here. We tailor our SEO plans to align with your company goals and brand positioning. Our content is keyword optimized, without undermining your voice or values. Our strategies deliver standalone results, while also fueling cross-channel growth.
Industries We Serve
We specialize in ecommerce SEO. We've helped drive significant, lasting growth for some of today's top online retail brands. Our clients operate in a broad range of industries, including apparel, wellness, nutrition, fitness, telehealth, consumer electronics, subscription services and more.
Health & Wellness
Food & Beverage
Apparel & Fashion
Consumer Goods (CPG)
Telehealth
Platforms We Support
We build and optimize seo-friendly ecommerce websites on today's top platforms.
FAQs
How long does it take to see SEO results?
You might notice some early, minor wins in the first month or two, but the real impact becomes clear by the six-month mark.
According to Google, it takes 4 to 12 months to see meaningful SEO gains. Shopify’s reports show similar timelines for ecommerce brands, where real movement can take 3 to 6 months. The top spots on Google are typically held by pages that have put in years of work, so patience and persistence are key.
What’s the difference between a SEO Firm and a digital marketing agency?
Full-service digital marketing agencies offer a wide array of services but often have less in-house expertise in specific channels, such as paid social or email. This Swiss Army knife approach can work well for brands with limited internal resources in less competitive industries.
Dedicated SEO agencies deliver deeper expertise, advanced industry tools, and customized project plans with clear KPIs, directly tying your investment to campaign success. This specialized focus is best for brands in highly competitive spaces with experienced marketing teams and a specific need: SEO expertise.
What services does your ecommerce SEO agency provide?
We offer a full-suite of industry-leading ecommerce SEO services. From ecommerce SEO audits to SEO-friendly copywriting, we provide every core search engine optimization service needed to help your products and pages outrank your competitors.
Where is Ethos Ink based?
Ethos Ink is a remote-first San Diego SEO Agency. Our primary address is in downtown San Diego, just north of the historic Gaslamp Quarter. If you’re traveling to San Diego and want to talk shop, get in touch here.
What is the difference between Google Search Console vs Google Analytics?
While they are both free Google services, the two services have much different scopes.
For those looking for a holistic view of your overall digital marketing performance, marketing experts consider Google Analytics to be the industry standard. It offers channel-specific insights, audience-based reports, marketing attribution tools and a full-suite of other features that help you better understand your website’s performance.
For those who want a focused view of your Google search engine positioning, SEO experts consider Google Search Console an essential resource. It offers analytics dashboards, technical tools and detailed reports specific to your site’s Google Search trends and performance.
Do you offer Google Merchant Center optimization services?
Which ecommerce platform is best for SEO?
It depends on your needs.
Picking the right ecommerce platform for your website’s SEO success comes down to your goals, core products or services, budget, capabilities and industry. Below is a list of the top ecommerce platform options broken down by their specific strengths and weaknesses:
1. Shopify
With its core architecture designed to handle product catalogs, shopping carts, secure checkout and inventory management out of the box, Shopify comes with a robust set of built-in, turnkey SEO tools for ecommerce websites.
- Strengths: Built-in SEO tools, fast hosting, large app ecosystem
- Weaknesses: Limited URL flexibility
- Notable Brands: Gymshark, Allbirds, Skims
2. WooCommerce
Built on WordPress, the world’s most powerful blogging platform, WooCommerce has a robust suite of content tools that are ideal for implementing advanced SEO tactics. It’s among the most customizable ecommerce platforms, but requires more technical expertise.
- Strengths: Custom URLs, advanced SEO controls
- Weaknesses: Hosting, plugin maintenance
- Notable Brands: Nutribullet, Hidden Valley Ranch, La Marzocco
3. BigCommerce
BigCommerce offers a more advanced set of turn-key SEO tools than Shopify and high-speed page performance. It’s ideal for ecommerce brands in highly competitive industries, but has some shortcomings when it comes to its blogging capabilities.
- Strengths: Built-in advanced SEO features
- Weaknesses: Antiquated blogging engine, theme customization limits
- Notable Brands: Skullcandy, La Perla, Oral-B
4. Adobe Commerce (Magento)
With enterprise-grade tools, Adobe Commerce is the most expansive and customizable ecommerce platform for SEO. It’s ideal for ecommerce brands with large product catalogs or multi-store setups, but requires a high-degree of internal technical expertise.
- Strengths: Fully customizable, enterprise-grade tools
- Weaknesses: Extensive development overhead
- Notable Brands: Alshaya, Signify, HanesBrands
5. Squarespace Commerce
The most turn-key ecommerce platform for SEO. SquareSpace offers all of the essential ecommerce SEO tools out of the box, making it ideal for small ecommerce brands. But the ease-of-use comes at a cost when it comes to customization and scalability.
- Strengths: Pre-built templates, minimal site maintenance
- Weaknesses: Limited advanced SEO tools
- Notable Brands: Ocelot Chocolate, Supernatural, Minna
How do I choose between SEO agencies?
The best place to start is by identifying what matters most to your ecommerce business. It’s also crucial that you ask the right questions during the vetting process. Here’s what to look for in an ecommerce SEO firm:
- Expertise: First and foremost, you need an SEO agency with the requisite expertise to deliver results. Ask about the team assigned to your account and their experience and skills to ensure their capabilities align with your needs.
- Transparency: Honesty and candor are essential traits for any business partnership. Make sure to ask plenty of questions, clarify deliverables and leave no stone unturned.
- Communication Style: Some agencies are only available during working hours, and some offer immediate, around-the-clock support on Slack. Find an SEO agency with a communication style that aligns with your internal team.
- KPI Reporting: Expect clear, routine reporting on agreed KPIs, so you always know where you stand and can measure progress.
- Culture & Values: Find an agency whose core values and culture align with yours, fostering a partnership built on mutual trust.
How does your agency approach AI search?
AI-enhanced search is here to stay.
37% of consumers begin online searches with AI tools rather than traditional search engines, and 60% say AI provides clearer, more helpful answers than traditional search. [Search Engine Land, 2026].
We see answer engine optimization (AEO) as an extension of traditional search engine optimization (SEO), and every search strategy we craft for our clients is built with both traditional and AI search engines in mind.
Today, we’re as much an AI search engine company as we are an SEO company, and we’re constantly evolving our approach to ensure we’re at the cutting edge of all things online search.
How much organic search traffic should my ecommerce site be getting?
At least 43% of total traffic to ecommerce sites comes from Google organic search, and organic search accounts for about 23% of all online ecommerce sales. [Search Engine Land, 2025]
Investing in SEO for ecommerce is essential. Organic search traffic is one of the most proven sources of high-intent leads, consistently converting visitors at a higher rate than most paid marketing channels.
Ready to unlock your website’s organic search potential? Contact us to get a free consultation with an SEO expert.
BOOK A FREE CONSULTATION
EARN MORE SALES WITH SEARCH
Ready to turn search into a revenue engine? Tell us about your business, and our team will connect to discuss a tailored SEO plan designed to drive results.
